The average evangelical’s favorite organization spends 18.5% on overhead – a number which is identical to the favorite organizations of non-evangelical donors.

But the reality is that just 14% of evangelical donors have a favorite organization with an overhead ratio in the single digits. We hear all the time how donors want to support organizations that spend very little on expenses such as overhead, administration, and fundraising (the “overhead ratio”). In our research, we learned a few other things about the giving priorities of evangelicals. The top five include The Salvation Army and Samaritan’s Purse, but also UNICEF, American Red Cross, and St. Of the 19 favorite brands of evangelical donors, ten are entirely secular. When we combine this with the fact that 42% of evangelicals aren’t giving outside of church, this means only 27% of all evangelicals are giving money and put a Christian organization as their very top giving priority. Secular organizations such as Make-A-Wish, ASPCA, and Wounded Warrior Foundation.Īmong all of these brands, 54% of evangelical donors have a number one giving priority that is not Christian. Much smaller ministries such as Kokomo Rescue Mission, WYTJ Radio, and Upward Sports. The names we got were all over the board (as might be expected, with well over a million organizations to choose from): Large Christian brands including Compassion International, World Vision, and K-LOVE Radio. Those who did identified the one organization they would support financially if they could only give to one.

In our recent report, “The Favorite Charity: Evangelical Giving Priorities,” we asked evangelical donors to name the one ministry or charity other than their church that they prioritize above all others.įirst, note that 42% of evangelical Protestants did not give a penny in the last year to any organization outside of their church (and 26% didn’t give anything to church). Grey Matter Research and Infinity Concepts partnered on research among evangelical Protestants. What you prioritize can be a pretty clear indicator of what you value most.īased on their giving priorities, the majority of evangelicals do not value faith-based charities and ministries most in their giving outside of church. What about the people in your life – what is your very top priority in who you try to spend time with? Or your top priority in how you spend your money, or which bills you pay first?

What is your very top priority in how you spend your time?

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